Loosiez Branding

Loosiez is a modern wellness brand specializing in CBD gummies designed to help you unwind, de-stress, and elevate your mood. The branding reflects a calm, confident tone-balancing softness and simplicity with bold, minimalist type. The visual identity centers around a clean logotype and muted, matte packaging that speaks to the product's purposes: relaxation without the noise. From concept to execution, this project included logo design, packaging mockups, and overall brand direction aimed at resonating with wellness-conscious millennials and Gen Z consumers.